Research and Markets Adds Report: Neptune Case Study: Marketing an Enhanced Omega-3 Oil - Manufacturing Close-Up
Research and Markets has announced the addition of the 'NeptuneCase Study: Marketing an Enhanced Omega-3 Oil' company profile toits offerings.
In a release, Research and Markets noted that report highlightsinclude:
Neptune Technologies & Bioresources supplies the nutraceuticalkrill oil, extracted from a marine crustacean. It is a source ofomega-3 fatty acids and other nutrients. Company strategies includegeographical diversification, defense of intellectual property, andbroadening from nutraceuticals to functional foods andpharmaceuticals.
Highlights:
-Krill oil is a natural source of omega-3 fatty acids and othernutraceuticals. It is reported to have several medical benefits.
-Compared to fish oils, which are also good sources of omega-3,krill oil has several advantages.
-Neptune has patents granted and pending for its extractiontechnology and product composition in many countries, which itdefends vigorously.
Your Key Questions Answered:
-What is krill oil?
-What are the reported nutritional benefits of krill oil?
-How has Neptune performed financially over the past five years?
-What strategies is Neptune following to grow its business?
Analysis:
-Krill oil has several benefits that make it an attractiveproduct
-Omega-3 fatty acids are valuable nutrients
-Antioxidants are also important for health
-Krill oil contains high levels of omega-3 fatty acids and anantioxidant
-Krill oil is reported to have several medical benefits
-Compared to fish oils, krill oil has several advantages
-Neptune is a leading player in the krill oil market
-It has developed technology for extracting krill oil
-Neptune sells several products based on krill
-Neptune has patents granted and pending in many countries
-Geographical diversification reduces dependence on any onemarket
-Neptune has grown into a profitable company
-The company is growing its revenue
-The company is aiming for success in the functional foods marketvia partnerships
-Through two subsidiaries, Neptune is now developingpharmaceutical products
Conclusions:
-Neptune offers several lessons in exploiting a nutraceutical
Report information:
http://www.researchandmarkets.com/research/bprhll/neptune_case_study
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