Research and Markets Adds Report: Neptune Case Study: Marketing an Enhanced Omega-3 Oil - Manufacturing Close-Up

Research and Markets has announced the addition of the 'NeptuneCase Study: Marketing an Enhanced Omega-3 Oil' company profile toits offerings.

In a release, Research and Markets noted that report highlightsinclude:

Neptune Technologies & Bioresources supplies the nutraceuticalkrill oil, extracted from a marine crustacean. It is a source ofomega-3 fatty acids and other nutrients. Company strategies includegeographical diversification, defense of intellectual property, andbroadening from nutraceuticals to functional foods andpharmaceuticals.

Highlights:

-Krill oil is a natural source of omega-3 fatty acids and othernutraceuticals. It is reported to have several medical benefits.

-Compared to fish oils, which are also good sources of omega-3,krill oil has several advantages.

-Neptune has patents granted and pending for its extractiontechnology and product composition in many countries, which itdefends vigorously.

Your Key Questions Answered:

-What is krill oil?

-What are the reported nutritional benefits of krill oil?

-How has Neptune performed financially over the past five years?

-What strategies is Neptune following to grow its business?

Analysis:

-Krill oil has several benefits that make it an attractiveproduct

-Omega-3 fatty acids are valuable nutrients

-Antioxidants are also important for health

-Krill oil contains high levels of omega-3 fatty acids and anantioxidant

-Krill oil is reported to have several medical benefits

-Compared to fish oils, krill oil has several advantages

-Neptune is a leading player in the krill oil market

-It has developed technology for extracting krill oil

-Neptune sells several products based on krill

-Neptune has patents granted and pending in many countries

-Geographical diversification reduces dependence on any onemarket

-Neptune has grown into a profitable company

-The company is growing its revenue

-The company is aiming for success in the functional foods marketvia partnerships

-Through two subsidiaries, Neptune is now developingpharmaceutical products

Conclusions:

-Neptune offers several lessons in exploiting a nutraceutical

Report information:

http://www.researchandmarkets.com/research/bprhll/neptune_case_study

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