Canada's Neptune Technologies & Bioressources has signed a worldwide alliance with Marine Life Sciences which has entered into an agreement with Weider Global Nutrition for the distribution of dietary supplements and functional food products in the nutraceutical market worldwide.
Neptune has developed in collaboration with Salt Lake City-based MLS functional custom-built combinations of proprietary marine ingredients, to be commercialized under the trademark APO3. This contains Neptune Krill Oil (NKO) and Alpha-3 CMP, a concentrated marine algae phytoplankton, and will be commercialized as a dietary supplement and as a functional ingredient in a new functional food product line.
$54 billion US market
Weider, credited as the founder of the sports nutrition market and recognized through its magazines with 38 million readers worldwide, is pursuing the initial launch through the food, drug, mass and club channels. The US the dietary supplement market is estimated at $22.5 billion and the functional food market at $31.4 billion.
'The launch of Neptune's first functional food product in the market constitutes a major achievement of a critical milestone in the company's functional food research and development program. This alliance adds strategically to our recent alliances anounced during the last fiscal quarter and puts the company ahead of schedule for its functional food market entrance,' said Tina Sampalis, chief scientific officer of Neptune. 'It is extremely exciting to have created in collaboration with our partners the first functional food product containing in one serving all the vital nutrients of the base food chain with clinically proven ingredients at therapeutic doses,' she added.
The combination of Neptune Krill Oil, a krill zooplankton, with Alpha-3, an algae phytoplankton, provides consumers with the first and only total plankton extract (APO3) in the functional food and dietary supplement markets. Therefore APO3 sets a new standard in the premium nutraceutical market. The omega-3 fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) functionalized on phospholipids combined with potent antioxidants and minerals work in synergy offering significant health and athletic performance benefits.
Bill Robbs, executive vice president, sales and marketing of MLS stated: 'we believe that combining the best marine bioactive ingredients will synergistically enhance the benefits of existing formulations and future products, making the Weider family of products better than any other products in the market and deliver significant consumer health benefits.'
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