Neptune Krill Oil, NKO(R), enters WALGREENS, the largest U.S. retail pharmacy chain, under the brand name Schiff(R) MegaRed(TM). - Biotech Week
Neptune Technologies & Bioressources Inc. ('Neptune') (NASDAQ.NEPT - TSX.V.NTB) reported that its distributor Schiff Nutrition International Inc. has launched Schiff(R) MegaRed(TM) containing Neptune Krill Oil (NKO(R)) in Walgreens, which represents the largest retail pharmacy chain in the United States with over 6,400 drug stores nationwide. Schiff(R) MegaRed(TM) has been made available at all locations (see also Neptune Technologies & Bioressources INC.).
Walgreens, founded in 1901, is considered the leader in innovative drugstore retailing setting new standards in the industry with its modern store and pharmacy features. Walgreens reported fiscal year 2007 revenues of over $53 billion and is serving 5 million customers daily chainwide. Walgreens reports that it expects to operate more than 7,000 stores in 2010(1).
'We continue to execute on our expansion strategy to seek strong penetration in mass retail channels, and now with distribution in Costco and Walgreens, the consumer mass market represents a fast growing sales segment for Neptune driven by brand recognition and consumer acceptance. Neptune Krill Oil's unique composition of proprietary bioactive ingredients of functionalized phospholipid omega-3 fatty acids and powerful anti-oxidants enables the positioning of NKO(R) as a premium product in the marketplace,' stated Thierry Houillon, Vice-President, Nutraceutical of Neptune.
'Premium products within the worldwide marine omega-3 market such as Neptune Krill Oil are gaining major market share driven by consumer demand for natural health and wellness products with proven therapeutic benefits. The high-end omega-3 market is growing at an annual rate of between 20 and 30=C2=A0percent. This trend will provide the Company, as a recognized innovator and market leader, with an opportunity to generate high sales growth of its products which enforces the Company's strategic plan to expand productivity and capacity by rapidly completing the in-house capacity expansion program and by also partnering with a strategic industrial manufacturing company within the short term for substantial additional capacity,' added Mr. Thierry Houillon.
NKO(R) is a proprietary phospholipid omega-3 composition extracted from Antarctic Krill and patented for its extraction process, composition and for its medicinal use. NKO(R)'s safety and health benefits have been demonstrated by clinical studies in hyperlipidemia (high cholesterol), premenstrual syndroms, inflammation and arthritic disease. The development of several functional food product lines as well as pharmaceutical product opportunities for three pharmaceutical markets including the over-the-counter, the prescription medical food and prescription drug market are currently underway.
Keywords: Neptune Technologies & Bioressources INC., Alternative Medicine, Therapy, Treatment, Pharmaceuticals
This article was prepared by Biotech Week editors from staff and other reports. Copyright 2008, Biotech Week via NewsRx.com.
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