WESTBROOK, Maine -- Factor Nutrition Labs is known as a leading manufacturer and marketer of both premium brain health supplements and omega-3 supplements.
The company is the maker of FOCUSfactor, America's No. 1 brain health supplement. With more than 5 million bottles sold and distribution in over 30,000 retail outlets across all channels FOCUSfactor is the creator and leader in the growing brain health category.
Fueled by an aggressive nationwide television, radio and freestanding insert campaign, sales of FOCUSfactor have skyrocketed by more than 350% over the past year, and the company says it is bullish on continued exponential growth.
FOCUSfactor can be found in stores operated by such retailers as Costco Wholesale Corp., Sam's Club, Walmart, Walgreen Co., CVS/pharmacy, Rite Aid Corp., Kroger Co. and The Vitamin Shoppe.
Focus Nutrition Labs purchased the FOCUSfactor trademark and formula in 2008 after research showed growing consumer interest in finding ways to support their cognitive health.
'We found that consumers understood that the brain needs proper nutrition to perform well, just like other parts of the body,' chief executive officer Paul Levinsohn says.
FOCUSfactor contains a proprietary, patent-pending blend of vitamins, minerals, antioxidants, botanical extracts and omega-3 oils. An all-natural product, FOCUSfactor contains no preservatives, artificial colors or caffeine.
In 2010 Factor Nutrition introduced FOCUSfactor for Kids to help support healthy brain function in children.
Like FOCUSfactor, the product contains no preservatives or colors and features a blend of vitamins B12, C and D3, along with phosphatidylserine and phosphatidylcholine.
FOCUSfactor for Kids comes in a chewable wafer sweetened with natural cane sugar rather than high-fructose corn syrup.
The product is currently sold at Costco, Walgreens and Kroger and will be introduced to other retailers in the coming months.
This month the company introduced what it says is the next generation of omega-3 nutrition with its rollout of two fish oil products: OMEGA FACTOR 3 and Omega DHA 900.
Supported by a dynamic nationwide advertising campaign, both products were launched at Walgreens across the country on January 1.
OMEGA FACTOR 3 is a unique blend of tuna and arctic krill oil that delivers 1,300 mg of fish oil and 645 mg of the omega-3 fatty acids DHA and EPA in every soft-gel capsule.
'It's triple omega strength, so you take just one, easy-to-swallow soft-gel per day,' a spokeswoman notes.
Factor Nutrition's Omega DHA 900 is described as a premium-grade fish oil supplement containing 900 mg of DHA omega-3 fatty acids and 2,250 mg of fish oil per serving.
Marketers point out that there are three factors separating the new products from other fish oils on the market.
First, they say, every product batch is tested and certified by the International Fish Oil Standards (IFOS) program, one of the most reputable and stringent in dependent testing laboratories.
The IFOS program is concerned with standards established by the World Health Organization and the Council for Responsible Nutrition. The IFOS program tests both supplements for impurities such as mercury and heavy metals. IFOS also tests the actual omega-3 concentration in the soft-gels to ensure that label claims are met.
Secondly, the company says, the softgels for both omega products are made entirely from fish and do not contain any other animal products.
And thirdly, they note, sales of both products are driven by a multimillion-dollar national television, radio and print ad campaign.
'Very few companies spend millions of dollars educating the American consumer on the benefits of their fish oil products. We do,' Levinsohn says. 'We are implementing a dynamic, multifaceted media plan in 2011 that will make both OMEGA FACTOR 3 and Omega DHA 900 recognized and trusted brands. One of Factor Nutrition's strengths is our ability to efficiently spend significant dollars to drive retail sales on both a regional and a national level.
'We know retailers understand their customers best, so we've tried to be a good listener and a flexible partner,' he says. 'In addition to our aggressive nationwide advertising campaign, we work with retailers on maximizing innovative in-store promotional strategies such as couponing, Catalina, off-shelf displays and demos.
'We're always trying to assist retailers in educating their consumers and giving them unique value.'
865 Spring St.
Westbrook, Maine 04092
Key contact:
ANNIE HODGDON
Retail Coordinator
Phone: (207) 321-2321
www.factornutrition.com
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