Media and Neutrality

Media and Neutrality

Can media be totally neutral?

At first sight I found the question totally ridiculous as in my opinion, all media is ethically bound to be non-partisan and simply report facts. Well if it is that simple why is it that we have so many versions of news and why is there a following for each of them?

Why is it people snigger about the dull news reports from the government owned channels when all it does is present the news like it is: without any frills? We used to hear a lot of jokes about the dull and over cautious reporting by the newspaper The Hindu published from Chennai. It used to be said that even if an accident happened outside their office they would publish it only on PTI confirmation. And sports enthusiasts laugh about the "keen contest on the cards" predicted for every single match by the paper.

So it seems that while we complain about sensationalism of news by the media we seem to secretly encourage it too by subscribing to these channels, although not necessarily to their point of view. We like to shift channels between Jaya and Sun or NDTV and CNN- IBN to see what each has to say about an issue. We not only like to know the details of a statement by Musharraff or Manmohan Singh but we want to have an analysis of each, the interpretation of their body language and the elaboration of hidden meanings behind these statements. And when you get opinions from people belonging to different ideologies, it is bound to reflect in their opinion however erudite it is. There are so many channels just for News and every channel has a viewership - obviously they cannot all survive if they all said the same thing? What is it about the general public that makes them want to view these channels?

So in this context, is it possible for a newspaper to be totally loyal only to truth?
(like the Independent and the character depicted by Mithun Chakraborty so well in the film GURU where the criterion for publication of a news item is only that it is true.)

And in these days of grey, is there plain black and white in anything, particularly in politics? So what is more possible is that they do not publish or say something completely untrue or totally speculative. But even that seems to be acceptable in some cases as in the recent Cauvery tribunal announcement where the Television channels were constantly speculating and predicting violence in the state of Karnataka. Like preventive detection, they seem to be giving preventive cautions on what might happen based on previous trends rather than wait for something to happen and then report it without exaggeration.

Additionally, when media depends on its revenue from advertisement, is there not a kind of pressure on them not to be too harsh on their patrons?
As readers and viewers we are also happy to be exposed to different views and anlyses as it expands our thinking and presents diverse view points.The channels are obviously under pressure to grab the viewers with the result that the boundary line between reportage and entertainment is blurring.

Is is possible for media to be totally neutral in today's context? And even if it is possible, should it be neutral or should it take a stand?