Online Deal-Buying Model: Kulula launches Daddy's deals

Online Deal-Buying Model: Kulula launches Daddy's deals

Kulula.com and the entrepreneurs who created Dally Long Legs Art Hotel and Elgin's Old Mac Daddy Trailer Park have teamed up to launch Daddy's Deals - a fresh take on the online deal-buying model.

Daddy’s Deals (with love from kulula.com) is a South African initiative offering consumers exclusive deals and unique experiences at a fraction of the full price.

Daring to be different, Daddy’s Deals is determined to improve on the standard US-based group buying model that many local companies have emulated, to provide customers and merchants with a rewarding win-win experience.

 “We have heard from many sceptical consumers who are tired of being bombarded by daily mails and SMSes with deals that only actually become available after exceeding a preset tipping point. We have also seen many of these deals being provided by merchants who are overwhelmed by the response and often struggle to service the large number of customers purchasing the deal,” says Jody Aufrichtig, Daddy’s Deals founder and CEO.

Daddy’s Deals subscribers will receive twice-weekly newsletters with only the best deals from quality merchants that have been carefully researched and selected.

“If you choose to buy a deal on Daddy’s Deals, it’s yours. No strings attached, no getting all your friends to buy too - it’s as simple as that.” concludes Aufrichtig.

Once you’ve signed up, you’ll be notified of up-to-the-minute deals in your city. Each email newsletter includes three handpicked deals, from holidays, meals at top-notch restaurants and pampering treatments, to something completely different. Daddy’s Deals consumers can expect unusual, quality experiences.

And with the marketing visionaries of Daddy’s World and kulula.com, one of South Africa’s most trusted airlines behind the brand, consumers can rest assured that they’ll only receive the best there is to offer.

Gidon Novick, joint-CEO of kulula.com, is excited about the value this new offering will add for loyal kulula.com fans. “We’re always on the lookout for novel concepts and innovative new business ventures and so, after researching the market and seeing what our customers really want in terms of leisure offers, kulula.com decided to team up with Daddy’s World to launch Daddy’s Deals. With both brands celebrating the humorous, unusual, inspiring and easy-going, we saw perfect synergy between our two companies,” says Novick.

The first deals go live today and all transactions are processed through Nedbank’s iVeri portal to ensure secure payments. You can also pay via EFT if you prefer not to use your credit card. Once a deal has been processed, a voucher will be sent via email to be printed out and redeemed.

To take advantage of this new and exciting offering, all consumers need to do is sign-up at www.daddysdeals.co.za

Article Source:mediaupdate.co.za

FIFA meets its match in Kulula's wit and wicked sense of humour

FIFA meets its match in Kulula's wit and wicked sense of humour

Article Courtesy Rhea Singh,

Republished from RheaSport

Budget airline Kulula had felt FIFA's wrath when the world football authority blocked their ad in which it said that it was the 'Unofficial National Carrier of the You-Know-What'.

FIFA felt that the ads - framed by soccer balls, soccer players, vuvuzelas (horns), and in the green and blue Kulula colour - pushed the limits of the copyright on the combined use of these symbols too far.
Kulula, in turn, felt that FIFA's reaction had been a "bit over the top," and that it was extreme to claim association with the representation of everything that relates to the World Cup including the South African flag and vuvuzelas.

The airline vowed that there would definitely will be another ad, and they stuck to their word. Only this time they are wittier! In a Sunday Times(South Africa) ad, Kulula seemed to mock FIFA's approach to marketing that ties any company to the World Cup by publishing a full page ad which refers to 2010 as ‘Not next year, not last year, but somewhere in between’. Since FIFA has a problem with the South African flag being used, an ad on the borders has two hanging pieces of cloth labelled, "Colourful beach towel? Flag?"

Knowing about the world football authority's feelings towards the use of vuvuzela's in advertisements, the ad is illustrated by golf tees which look a lot like a certain plastic trumpet but to reassure FIFA is labeled, "Definitely, definitely a golf tee'.

Continuing in the same spirit of not annoying FIFA, the ad is quick to point out, "No, they're running shoes" next to a pair of what appear to be football boots without studs, towards the bottom of the ad.
In the middle of the page is an imposing structure that, at first glance, looks like a football stadium. Kulula had been told that they cannot use the Cape Town Stadium in their ads. So, not wanting to offend the mighty FIFA, they assure you that structure is, in fact, ‘Storm's River suspension bridge’.

FIFA is notorious for their lack of a sense of humour. They are sure to react to this latest volley of advertising, but it certainly looks like they have met their match!

South Africa's Kulula Airlines goes back to basics with Flying 101 re-branding

South Africa's Kulula Airlines goes back to basics with Flying 101 re-branding

The big story on airline branding for the last three weeks has been Kulula's audacious and funny rebranding.A 101 guide to the different parts of the plane.So much conversation has been generated on social media be it Twitter,Flickr,Friendfeed or blogs.If you haven't heard of Kulula's rebranding ,then you must be living on Mars.



Here is a nice little piece from Shashank Nigam,the 'certifiable' airline branding and social media geek whose wonderful blog Simpliflying was recently voted the Second Best Aviation Blog in the world.As Shashank says,"Now here’s one plane that’s bound the become the kids’ favorite. In fact, I bet that adults would be intrigued too. I’d let the pictures do the talking, and you be the judge."

Enjoy the read.I will resume my posts later in the week with an inside look into African Aviation.Great week and a BIG HUG to you all!

South Africa's Kulula Airlines goes back to basics with Flying 101 re-branding