I saw an ad in the newspaper last week which offered a gift of a designer watch (allegedly worth 20,000) on purchase of jewellery worth 40,000. There was a picture of this watch in the ad and I looked at it with great curiosity - perhaps it was cased in 22 carat gold or studded with precious stones? No. It was just like any other watch. Or perhaps it doubled up as a computer or a television or a music system? Else why would you spend 20k on a simple device that told you time which is admirably done by electronic throwaway watches available at Rs.100 in china bazar? In fact you don’t even need wrist watches anymore as your cell phone, fm radio, and computer tell you the time. So then why all the fuss about a band around the wrist?
When I mentioned this to a yuppy friend, he looked at me like I was low life(I get these often for my naive statements)and explained that designer watches were style statements. And he also let me know that designer stuff did not usually come as packages of x cum y cum z. They were just it – a watch or a handbag or a sunglass with a enormous price tag from a reputed house. They indicated to the world that you have “made it” in the world. Since the world does not have a way to know your designation or your accomplishments or your bank balance – this is how you let the world know that you are successful. How dumb of me, not to have understood these “fine” aspects.
I can understand people wanting to own a Mercedes car – that wonderful machine that gives you so much safety while making driving a pleasure. I suppose that these designer products guarantee good raw material, fine finish, unique design and of course that most valuable name of the designer house prominently displayed on the product. But how much functionality can you add to a watch in any case? I guess the more money you have the more inclined you are to throw it on least useful stuff and the stronger the statement you make. But does someone who really feels that he has made it, the complete man or woman need this piggy back ride on designer labels to prove it to the world?
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