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| OneJetOne CEO Arjun Ruzai |
When will OneJetOne launch flights in Kenya? Any specific dates?
We will launch in the second quarter on next year (2011).
What is holding you back?
Many factors. The fact that this is a long process; the level of investments that’s needed for our business model; lack of type-rated Kenyan pilots and engineers; getting international investors to invest in a developing country; the list goes on & on
Former Transport Minister Chirau Ali is on record saying that the tendering process that culminated in you acquiring the old Embakasi Airport was flawed. Did you receive a notification letter from the Kenya Airports Authority for the cancellation of the tender?
That was his opinion. The former Minister is entitled to his opinion on this matter. As far as I know, the tendering process was open & transparent, and we did not receive any letter.
Thousands applied to work with OneJetOne. A local daily claimed that you received over 17,000 applications for various posts at OneJetOne. Did you recruit any staff and what is their status now?
That’s correct & yes, we have recruited a skeleton staff for the moment. We have also shortlisted some and we will recruit the balance commencing early next year.
You are planning to charge very low fares. Do you think such low fares would be viable on routes like JNB,LHR given that other LCCs have kept to domestic routes or regional hubs?
If you look at Air Asia Malaysia, it charges very low fares over long haul sectors and is doing extremely well. I think if you follow the right business model, then you will definitely be successful.
Talking of Air Asia, what is the relationship between OneJetOne and AirAsia?
There is no relationship at all. I was involved in launching Air Asia Sri Lanka but the government of SriLanka blocked our certification process. I was the owner of Air Asia Sri Lanka.
Is Tony Fernandes behind the launch of OneJetOne in Kenya?
Tony Fernandes owns AirAsia Malaysia and Air Asia is not involved with OneJetOne in any way.
What’s your assessment of the LCC market in East Africa? Is the market ready for a new airline?
Absolutely. As long as you follow the right business model, you are very well funded,…. The market is definitely ready
Any updates on aircraft leasing? Will you go for MD-87,Bombardier CRJs or Airbus?
If you look at our website, we have clearly indicated that we will be using Airbus A320 and A330.
What role has social media-Twitter,Facebook-played in communicating your progress and reassuring your staff and future customers?
I am a firm believer in social media. You’ll see that I use Facebook a lot to update and network and very soon we will have a profile on Twitter too. Social media is a firm part of our marketing strategy and will form part of our marketing strategy in the future. It is also very cost effective.
A blog?
Yes, we will have a blog too ,at the right time.
With your proposed low fares, what frills will be there or are you planning on being the RyanAir of Africa?
You will have to pay for meals and drinks. So yes there will be frills but you pay for them separately. We are not planning to be the RyanAir of Africa BUT the OneJetOne of Kenya !
What is Arjun Ruzaik’s favorite pastime when he is not busy working on OneJetOne?
My pastime when am not working on OneJetOne?....... OneJetOne
So, what do you think about the interview? Let’s discuss in comments, and over on Twitter
Special Thanks to Mr.Arjun Ruzaik for accepting our interview request.
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